First, a very brief story. Picture the following:
You are sitting chilling in your home one evening, whistling a merry tune and flicking through the latest edition of Hedge Trimmer Weekly (or whatever) and watching TV. Suddenly you hear a loud knock at the front door. You pull yourself up and go to open the door. On your door step you see a smart, official looking man standing there, holding a briefcase and some paperwork.
“Good evening”, he says, shaking your hand.
“I am Mr. Jones from the newly formed Department of Particularly Incredible Offers”.
He continues “It’s with great pleasure that I can offer you today, a $10,000 cash gift, risk-free and yours to keep”.
That quickly snaps you out of thoughts about the new electric-powered, 550w, 90cm hedge trimming beauty you were just considering buying. However, you are rightly suspicious of this rather unusual offer, as you have never heard of this so called Department of Particularly Incredible Offers, and anyway, who goes around giving away $10,000 for free?
“I can see you are slightly doubtful of this offer. Don’t worry it’s a normal reaction.” Says Mr. Jones.
To your amazement, he opens the briefcase towards you, and sure enough, there’s $10,000 sitting inside, tightly bundled in stacks of $10 bills. He shuts the briefcase and then calmly hands it to you.
“Please, take the case” Mr. Jones suggests.
“But what’s the catch?”, you sensibly ask, as you take hold of the weighty briefcase.
“Ah, the catch” he adds, (looks like you were right, there’s always a catch).
“Well” he says “Starting now, and every day for the next two weeks, you must jump up and down in the air 200 times outside the front of your home. I want you to keep the briefcase, which is of course indestructible and locked. Someone will be watching, and once you have jumped up and down outside the front of your house 200 every day for two weeks, you will be handed the key which unlocks this case. If you fail at any time to jump up and down 200 times outside the front of your house, someone will drop by to take away the briefcase. Here is my official identity card and here’s a signed guarantee of this offer, plus my contact details”.
Well, how strange, seems quite legitimate, in fact it is a legitimate offer. You now ponder what you see as the two main possibilities:
1) Ask the man to leave and take his briefcase with him, you are too busy, and anyway how likely is it that you will get to keep the $10,000. Also, you want to get back to your TV show, which is starting in 15 minutes.
2) You decide that the offer, though strange, looks true. You decide to take the briefcase, and to jump up and down 200 times each day outside the front of your house. You will then take the key and open the briefcase containing the $10,000. Every time you are jumping up and down, you will be thinking about how you will spend the $10,000.
Now my question to you. Do you choose 1) or 2) ?
















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